Riccardo Porta

Sharpshooter
DISC Type : DC

Sales Director Italy at Market Pay

Milan, Lombardy, Italy

Overview

A seasoned digital leader with over 20 years of experience, Riccardo Porta excels at the intersection of innovation and commercial strategy. As Sales Director for Market Pay Italy, he drives growth in the payments ecosystem. He is a LinkedIn Top Voice, a graduate of Università Bocconi, and is described by peers as a brilliant and passionate leader.

Guided by values of respect and knowledge sharing, Riccardo is a published author on digital topics. He shows a keen interest in nurturing future talent and the power of inspirational storytelling. A search result from 2015 also noted that he is married and has a daughter.

Riccardo has co-authored two books on digital marketing and e-commerce: "Effetto Digitale" and "Marketing digitale per le-commerce. "

Personality Overview

Thorough Evaluator

ROI Driven

Fast But Analytical

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Fintech Innovation
His career spans leadership roles in fintech, insurtech, and payments. He actively posts on LinkedIn about industry trends, including companies like Stripe, Revolut, and PayPal.
Digital Payments
A core focus of his career at Market Pay and MyBank. He frequently participates in industry events and workshops focused on the future of digital payment solutions.
E-commerce Growth
He has deep expertise in the e-commerce sector and co-authored the book "Marketing digitale per l'e-commerce" to share strategies for selling online.

Media Appearances

Riccardo has no verified media appearances

Work History

11-2025
Sales Director Italy at Market Pay
2-2025 - 8-2025
Chief Business Officer at Yolo Tech Insurance
1-2023 - 1-2025
Head of Business Development at MyBank
1-2020 - 1-2023
Business Development & Marketing at MyBank
1-2017 - 1-2020
Digital Marketing Strategist at MyBank

Education

1994 - 1999
Laurea from Università Bocconi
1989 - 1994
Education details unavailable from Liceo Scientifico Gerolamo Cardano

More Information

Social Presence :

Prographics :

Exp : 26 Location : Milan, Lombardy, Italy Job Level : Mid-senior Designation : Sales Director Italy at Market Pay
URL has been copied!

Insights For Selling To Riccardo

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riccardo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Riccardo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Riccardo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Riccardo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Riccardo

Personality Compatibility


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