Rich Dale

Galvanizer
DISC Type : Id

CEO, Founder at Flowlens Manufacturing CRM & MRP Software

Belfast Metropolitan Area, United Kingdom

Overview

Rich Dale is the CEO and founder of Flowlens, a software platform he created to help SME device, equipment, and machinery manufacturers grow. With nearly two decades of experience, he is passionate about guiding companies through digital transformation. People who have worked with him describe him as astute, creative, meticulous, and honest.

Outside of the tech world, Rich is the band leader for the Box Car Blues Brothers, a rhythm and blues revue. In his role as "Elwood, " he channels his creative energy into live music and performance, showcasing a passion for the arts that complements his technical and business expertise.

He performs as "Elwood" in an 8-piece Blues Brothers tribute band.

Personality Overview

Pragmatic

Persuader

People-Oriented

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you.

Topics They Care About

SME Manufacturing
Founded Flowlens specifically to help small and medium-sized manufacturers overcome outdated systems and unlock their growth potential through digital tools.
Digital Transformation
Passionate about helping manufacturers transition from spreadsheets and legacy systems to more efficient, integrated digital platforms for better process control.
Engineering Sales
Hosts the "Made to Grow" podcast where he discusses the state of engineering and manufacturing sales, focusing on effective techniques that cut through the noise.

Media Appearances

Rich has no verified media appearances

Work History

7-2006
CEO, Founder at Flowlens Manufacturing CRM & MRP Software
4-2017 - 10-2022
Elwood at Box Car Blues Brothers
1-2004 - 7-2006
Customer Success Director at Club-IT
4-2002 - 1-2004
Managing Director at Canned Earth
9-1998 - 4-2002
Managing Director at CV3

Education

9-1994 - 7-1998
BSSc from Queen's University Belfast
Education details unavailable from Portadown College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Belfast Metropolitan Area, United Kingdom Job Level : Leadership Designation : CEO, Founder at Flowlens Manufacturing CRM & MRP Software
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about some of the cool and impressive features of your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t make promises that are hard to keep
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rich

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Rich take some risk or not?

  • They can take risks if necessary.

You And Rich

Personality Compatibility


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