Rich Ellinger

Observer
DISC Type : ci

Partner / CTO at Cota Capital

Greater Orlando, United States

Overview

Rich Ellinger is the Partner and CTO at Cota Capital, where he leverages his extensive experience as a technical entrepreneur and operating executive. A Stanford University graduate, he has a proven track record that includes co-founding a company and growing it to a $100M run-rate public corporation and leading another to a successful exit.

He holds a patent for a system and method related to social recruiting.

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI Applications
Frequently posts about the impact of AI on data centers, vertical-specific AI solutions, and AI-driven productivity improvements in various industries.
Startup Scaling
Draws from his experience co-founding a company and taking it public, as well as his current role advising portfolio companies on growth and technology.
Health Tech
Actively involved in the health technology space through his board membership at Vave Health and his interest in medical device company Butterfly Network.

Media Appearances

Rich has no verified media appearances

Work History

2-2022
Partner / CTO at Cota Capital
3-2018 - 2-2022
Operating Partner at Cota Capital
Board Member at Vave Health
Board Member at Atheer
Board Observer at Monica + Andy

Education

1992 - 1995
MS from Stanford University
1988 - 1992
BS from Stanford University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Orlando, United States Job Level : Leadership Designation : Partner / CTO at Cota Capital
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rich

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Rich take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rich

Personality Compatibility


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