Rich Fitchen

Doer
DISC Type : ds

Chief Executive Officer (CEO) and Board Director at Prevedere

Santa Clara, California, United States

Overview

Rich is a C-suite executive with over 25 years of experience leading high-growth enterprise SaaS companies. As CEO of Prevedere, he focuses on scaling the companys predictive planning technology. His background includes an MBA from the University of Michigan and a BS in Mechanical Engineering from UC Berkeley.

While his public profile focuses on his professional achievements, his educational background at two major universities suggests a potential interest in college athletics and alumni activities. He has spent a significant portion of his career in the California tech ecosystem, particularly the Bay Area.

He was a key member of the executive team that guided Model N through a successful IPO in 2013.

Personality Overview

Strategic Planner

Results Focused

Deliberate Doer

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Predictive Planning
As CEO of Prevedere, he champions using external economic data and AI to help enterprises create more accurate, forward-looking business plans.
Generative AI Adoption
He frequently discusses the sluggish but necessary adoption of GenAI in finance and is committed to enhancing Prevedere's generative AI capabilities for customers.
SaaS Go-to-Market
His career is defined by successfully driving go-to-market efforts for SaaS companies, leading to an IPO and multiple successful acquisitions.

Media Appearances

Rich has no verified media appearances

Work History

6-2023 - 6-2024
Chief Executive Officer (CEO) and Board Director at Prevedere
1-2019 - 6-2023
Chief Revenue Officer (CRO) at Prevedere
8-2016 - 12-2018
General Manager - North America at Bizagi, Inc.
6-2012 - 7-2016
Vice President of Worldwide Sales at Model N
5-2010 - 6-2012
Chief Marketing Officer (CMO) at Model N

Education

1991 - 1993
MBA from University of Michigan
1982 - 1986
BS ME from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 22 Location : Santa Clara, California, United States Job Level : N/A Designation : Chief Executive Officer (CEO) and Board Director at Prevedere
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rich

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rich take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rich

Personality Compatibility


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