Rich Ford

Evaluator
DISC Type : dsc

Managing Director + Creative Director (Strategy, Copy + Tone) at SHERLOCK STUDIO

Greater Brighton and Hove Area, United Kingdom

Overview

Rich has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Rich has no verified topics they care about

Media Appearances

Rich has no verified media appearances

Work History

8-2025
Managing Director + Creative Director (Strategy, Copy + Tone) at SHERLOCK STUDIO
10-2023 - 8-2025
Creative Director - Strategy, Copy & Tone at SHERLOCK STUDIO
1-2019 - 10-2023
Strategy Director at SHERLOCK STUDIO
1-2016 - 12-2018
Director of New Business at SHERLOCK STUDIO
3-2014 - 12-2015
Senior Food and Drink Analyst at Mintel Group

Education

2002 - 2003
PgDip Legal Practice from Nottingham Trent University
1999 - 2002
LLB from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Managing Director + Creative Director (Strategy, Copy + Tone) at SHERLOCK STUDIO
URL has been copied!

Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Rich

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Rich take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Rich

Personality Compatibility


Other SHERLOCK STUDIO Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.