Rich Rands in

Rich Rands

Questioner · DISC type c
Head of Residential Direct Mail Marketing at Knight Frank
📍 London, England, United Kingdom

Rich is an experienced direct response marketer with nearly 20 years of experience across the retail, financial, and non-profit sectors. As the Head of Residential Direct Mail Marketing at Knight Frank, he specializes in advertising, direct mail, and lead generation. He holds a Certificate from The Chartered Institute of Marketing.

Outside of his marketing career, Rich is involved in charitable activities, including participating in a 100km charity bike ride from London to Folkestone to raise funds for Club Peloton as part of the Knight Frank Day of Giving.

Unique fact: He holds a certification in App Development for iOS 14, showcasing an interest in mobile technology beyond his direct marketing focus.

Read the full overview →
Experience
17 Years
Current Role
Head of Residential Direct Mail Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Rich shows up

Cautious & Analytical
Not Easily Convinced
Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Rich cares about

Direct Mail Marketing
His entire career, including his current senior role at Knight Frank and past consultancy at Royal Mail, is focused on direct mail and direct response marketing.
Lead Generation
Highlights direct mail as one of Knight Frank's most important lead generation channels and has a background in fundraising acquisition campaigns.
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Career

Work history

8-2021
Head of Residential Direct Mail Marketing
Knight Frank
3-2021 - 8-2021
Consultant
Clean Lines Marketing
1-2014 - 3-2021
Media Consultant
MarketReach from Royal Mail
9-2011 - 1-2014
Senior Individual Giving Manager (Direct Marketing)
Coram
3-2008 - 4-2011
Senior Direct Marketing Fundraiser
Greenpeace
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
School: CIM Certificate
CIM | The Chartered Institute of Marketing
1996 - 1999
HND
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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