Rich is an experienced direct response marketer with nearly 20 years of experience across the retail, financial, and non-profit sectors. As the Head of Residential Direct Mail Marketing at Knight Frank, he specializes in advertising, direct mail, and lead generation. He holds a Certificate from The Chartered Institute of Marketing.
Outside of his marketing career, Rich is involved in charitable activities, including participating in a 100km charity bike ride from London to Folkestone to raise funds for Club Peloton as part of the Knight Frank Day of Giving.
Unique fact: He holds a certification in App Development for iOS 14, showcasing an interest in mobile technology beyond his direct marketing focus.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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