Rich Wolfson

Pioneer
DISC Type : dsi

Digital Consultant at JD Power at JD Power / Autodata

Marysville, Washington, United States

Overview

Rich Wolfson is a senior sales consultant with over 20 years of experience helping auto dealers improve their digital marketing and online sales processes. He has represented top companies like JD Power, Cox Automotive, and CarNow, focusing on creating transparent and efficient online shopping experiences for customers.


His background includes studying Audio Engineering at Shoreline Community College, a unique foundation for a career in automotive digital sales.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Automotive Digital Marketing
He has spent his 20+ year career consulting with auto dealers on adopting better online marketing and sales processes.
Dealer Sales Processes
He focuses on consulting with dealers to make their digital sales processes compliant, efficient, and integrated with their showroom experience.
Online Customer Experience
A primary goal in his work is to help create an easy and transparent online shopping journey for automotive customers.

Media Appearances

Rich has no verified media appearances

Work History

4-2023
Digital Consultant at JD Power at JD Power / Autodata
3-2022 - 4-2023
Area Sales Manager at CarNow
2-2019 - 3-2021
Market General Manager at BacklotCars
5-2017 - 1-2019
Business Development Manager at Cox Automotive Inc.
2-2016 - 5-2017
Media Consultant at Cox Automotive Inc.

Education

1992 - 1993
Audio Enginering from Shoreline Community College
1992 - 1993
Audio Engeneering from Shoreline Comunity College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Marysville, Washington, United States Job Level : N/A Designation : Digital Consultant at JD Power at JD Power / Autodata
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Insights For Selling To Rich

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rich is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rich

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rich move?

  • They are generally fast movers and can take quick decisions
  • Can Rich take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rich

Personality Compatibility


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