Babak Mofrad

Observer
DISC Type : ic

Director of Marketing & Digital at Rose Motorcars

San Francisco Bay Area, United States

Overview

Babak is a seasoned sales and digital media executive, currently serving as the SVP of Sales at AutoVision. He has a proven history of driving revenue growth through innovative strategies in the automotive sector. He holds a BS from San José State University and is described by peers as a disciplined and innovative professional.

While specific personal hobbies are not publicly detailed, his professional life and education are centered in the San Francisco Bay Area. This strong regional connection suggests a likely interest in local culture and community activities surrounding the area.

His unique expertise lies in navigating the auto industrys shift from traditional to digital, having held key roles at both online marketplaces like BacklotCars and digital strategy firms.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Automotive Wholesale
His background includes leading business performance for BacklotCars, an online wholesale marketplace for auto dealers, a focus he continues in his current role at AutoVision.
Digital Marketing
Previously served as Director of Marketing & Digital and Digital Sales Strategist, showing a long-standing focus on leveraging digital channels for sales and brand growth.
Dealer Innovation
Frequently posts about helping dealers with new and innovative solutions to find the right vehicle inventory and improve their business operations.

Media Appearances

Babak has no verified media appearances

Work History

5-2022 - 4-2025
Director of Marketing & Digital at Rose Motorcars
12-2021
Senior Vice President of Sales at AutoVision
7-2019 - 12-2021
Director Business Performance at BacklotCars
2019 - 2019
Regional Director at A360
2018 - 2018
Digital Sales Strategist at Hearst Bay Area

Education

1990 - 1993
BS from San José State University

More Information

Social Presence :

Prographics :

Exp : 29 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Director of Marketing & Digital at Rose Motorcars
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Insights For Selling To Babak

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Babak is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Babak

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Babak move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Babak take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Babak

Personality Compatibility


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