Babak Mofrad in

Babak Mofrad

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Director of Marketing & Digital at Rose Motorcars
📍 San Francisco Bay Area, United States

Babak is a seasoned sales and digital media executive, currently serving as the SVP of Sales at AutoVision. He has a proven history of driving revenue growth through innovative strategies in the automotive sector. He holds a BS from San José State University and is described by peers as a disciplined and innovative professional.

While specific personal hobbies are not publicly detailed, his professional life and education are centered in the San Francisco Bay Area. This strong regional connection suggests a likely interest in local culture and community activities surrounding the area.

His unique expertise lies in navigating the auto industrys shift from traditional to digital, having held key roles at both online marketplaces like BacklotCars and digital strategy firms.

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Experience
29 Years
Current Role
Director of Marketing & Digital
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

How Babak shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Babak cares about

Automotive Wholesale
His background includes leading business performance for BacklotCars, an online wholesale marketplace for auto dealers, a focus he continues in his current role at AutoVision.
Digital Marketing
Previously served as Director of Marketing & Digital and Digital Sales Strategist, showing a long-standing focus on leveraging digital channels for sales and brand growth.
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Career

Work history

5-2022 - 4-2025
Director of Marketing & Digital
Rose Motorcars
12-2021
Senior Vice President of Sales
AutoVision
7-2019 - 12-2021
Director Business Performance
BacklotCars
2019 - 2019
Regional Director
A360
2018 - 2018
Digital Sales Strategist
Hearst Bay Area
In the press

Media appearances

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Education
1990 - 1993
BS
San José State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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