Richa Bakshi

Critic
DISC Type : C

Manager Marketing at Guardian Life

Gurugram, Haryana, India

Overview

Richa has no verified overview

Personality Overview

Objective Thinker

Negotiator

Critic

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Richa has no verified topics they care about

Media Appearances

Richa has no verified media appearances

Work History

1-2019
Manager Marketing at Guardian Life
1-2019 - 1-2021
Content Manager - Customer and Digital Experience at Guardian Life
10-2016 - 1-2019
Manager Content & PR at Healthians.com
12-2015 - 9-2016
Assistant Manager Creative Marketing at AskmeBazaar
6-2015 - 12-2015
Assistant Manager Web Content at Cyber Media Services

Education

2-2024 - 2-2025
Martech and AI in Marketing from Indian Institute of Management, Indore
1997 - 2000
Bachelor’s Degree from Dayalbagh Educational Institute

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gurugram, Haryana, India Job Level : N/A Designation : Manager Marketing at Guardian Life
URL has been copied!

Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Richa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Richa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Richa

Personality Compatibility


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