Richa Chhabra

Questioner
DISC Type : c

Associate Director, Brand at Parallel Design Studio

Bengaluru, Karnataka, India

Overview

Richa Chhabra is an experienced brand and marketing consultant, currently serving as an Associate Director at Parallel Design Studio. She specializes in sharpening the brand, positioning, and web presence for expert-led businesses. Her expertise is built on a foundation of a Masters degree in Design Management from the University of the Arts London.

Outside of her primary professional role, Richa has shown a keen interest in social impact, having attended the Justicemakers Mela, a gathering for innovators in law and justice. She also has an academic interest in how societies evolve, demonstrated by her following of the Center for Knowledge Societies.

Richa was the first-ever hire at her previous firm, Cracker & Rush, where she was considered the "bedrock" of operations for over a decade.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Brand Positioning
Her entire career focuses on helping businesses define their brand strategy, narrative, and communication, as noted in her headline and previous work experience.
Expert-Led Businesses
She specifically highlights her passion for assisting businesses driven by experts, indicating a niche focus on service-based or knowledge-based companies.
Social Justice
Indicated by her attendance at the Justicemakers Mela, an event designed for changemakers aiming to transform India's law and justice ecosystem.

Media Appearances

Richa has no verified media appearances

Work History

4-2026
Associate Director, Brand at Parallel Design Studio
8-2024 - 4-2026
Head of Marketing at Counselect
9-2014 - 8-2024
Strategist at CRACKER & RUSH
8-2012 - 8-2014
Consultant at Vertebrand Management Consulting
6-2007 - 7-2010
Designer at Pepe Jeans

Education

2010 - 2011
MA Design Management for the Fashion Industries from London College of Fashion, University of the Arts London
2003 - 2006
BHsc TC FAD from School of Fashion Technology

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Director, Brand at Parallel Design Studio
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Richa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Richa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Richa

Personality Compatibility


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