Richa Gupta

Inquirer
DISC Type : dc

Director - Building Beauty : India, GCC, SEA at Opptra

Bengaluru, Karnataka, India

Overview

Richa Gupta is a P&L leader with over 18 years of experience in e-commerce and retail, specializing in building and scaling beauty businesses for major companies like Amazon and WOW Skin Science. Colleagues describe her as an analytical, assertive, and skilled negotiator with a passion for data-driven results.

Beyond her professional roles, Richa is a dedicated culture champion focused on building high-performance, inclusive teams. She actively contributes to empowering the next generation, evidenced by her volunteer work interviewing candidates for the Wonder Girls student fellowship program, reflecting a deep commitment to mentorship.

She built Amazon’s Luxury Beauty segment from the ground up, a global-first initiative that involved onboarding over 35 international brands.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Building Beauty Brands
Her career has focused on creating and expanding beauty categories, from launching luxury brands at Amazon to driving product innovation at WOW Skin Science.
P&L Management
Identifies as a P&L leader, focusing on driving sustainable financial growth and profitability across all business ventures and strategic projects.
Early-Stage Ventures
She has successfully navigated "0-1" journeys, building new business segments from scratch, such as the global-first luxury beauty initiative at Amazon.

Media Appearances

Richa has no verified media appearances

Work History

11-2025
Director - Building Beauty : India, GCC, SEA at Opptra
8-2024 - 3-2025
Senior Vice President - E-commerce Business, Innovation and Strategic Projects at WOW Skin Science
10-2022 - 3-2025
Vice President - Innovation and Strategic Projects at WOW Skin Science
4-2021 - 10-2022
Business Lead - Beauty at Amazon
3-2020 - 4-2021
Manager - Makeup, Premium Beauty & Content at Amazon

Education

2003 - 2005
Master of Business Administration (M.B.A.) from IBS Hyderabad
1999 - 2002
Bachelor of Arts (B.A.) hons. from Delhi University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Building Beauty : India, GCC, SEA at Opptra
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Richa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • Their decision making speed is somewhere in the middle.
  • Can Richa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Richa

Personality Compatibility


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