Richa Kakkad

Go-getter
DISC Type : d

Business Development Director at BI WORLDWIDE (India)

Mumbai, Maharashtra, India

Overview

Richa Kakkad is a Business Development Director at BI WORLDWIDE, specializing in channel loyalty and employee engagement programs. She holds an MBA from SIES College of Management Studies. Colleagues praise her as a dependable, proactive professional with exceptional attention to detail, strong product knowledge, and proven sales acumen.

Based on public information from several years ago, Richa lives in Mumbai, Maharashtra, India. She has participated in online discussions related to her familys multilingual background, showcasing an interest in language and culture.

She focuses on translating complex business challenges into solutions that strengthen brand connectedness and foster long-term relationships.

Personality Overview

Vision Oriented

Self-Confident

Decisive

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Channel Loyalty
Designs and implements large-scale channel loyalty programs, focusing on the interplay between rewards, recognition, and relationships to drive transformational, rather than transactional, engagement.
Employee Engagement
Partners with organizations to create measurable employee recognition and retention programs aimed at boosting performance and achieving specific business impacts.
Strategic Partnerships
Her role is centered on building strategic alliances and leading business growth initiatives that unlock new revenue streams and foster sustainable, long-term relationships for brands.

Media Appearances

Richa has no verified media appearances

Work History

4-2024
Business Development Director at BI WORLDWIDE (India)
4-2021 - 3-2024
Regional Sales Manager at Easyrewardz Software Services
2-2020 - 3-2021
Regional Sales Head at CASA Retail AI
1-2019 - 2-2020
Manager at Innoviti Payment Solutions Pvt Ltd
7-2014 - 1-2016
Assistant Manager at Vodafone

Education

MBA from SIES College of Management Studies

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Business Development Director at BI WORLDWIDE (India)
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Richa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • Their decision making speed is somewhere in the middle.
  • Can Richa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Richa

Personality Compatibility


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