Richa Natarajan

Examiner
DISC Type : cs

Executive Council Member at Impact Investors Council (IIC)

Bengaluru, Karnataka, India

Overview

Richa Sethia is a Co-founder and Partner at UC Impower and a Managing Director at Unitus Capital, specializing in the impact investing ecosystem. An MBA graduate from the University of Pittsburgh, she is frequently described by colleagues as focused, detail-oriented, and a talented, hard-working professional who invests in people and relationships.

Outside of her professional life, Richa is a family-oriented individual who draws inspiration from her brother. She dedicates her personal time to her children and enjoys hobbies that include reading, traveling, and baking.

Her personal success mantra is: "Work smart and invest in people and relationships, the rest will follow. "

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Impact Investing
Her entire career is centered around impact investing, where she holds leadership roles at Unitus Capital, UC Impower, and the Impact Investors Council.
Mentoring Leaders
She serves as a mentor for Equalifi's Alternative Investment and Future Financial Services Leaders programs, showing a passion for developing talent.
Building Relationships
Her professional philosophy is to invest in people and relationships as a key to success, a value she has explicitly stated.

Media Appearances

Executive Council - Impact Investors Council. Featured in Impact Investors Council (IIC) website

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IIC Decennial Coffee Table Book (PDF). Featured in Impact Investors Council (IIC) website

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IIC Annual Report 2022‑2023. Featured in Impact Investors Council (IIC) – India International Centre

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Work History

4-2025
Executive Council Member at Impact Investors Council (IIC)
7-2024
Fellow of Kamalnayan Bajaj Fellowship at Ananta Aspen Centre
Co-founder and Partner at UC Impower
10-2010
Managing Director at Unitus Capital
6-2007 - 10-2010
Business Valuation Manager at Deloitte Financial Advisory Services LLP

Education

2005 - 2007
MBA from University of Pittsburgh Katz Graduate School of Business
2004 - 2005
PGDBA from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Executive Council Member at Impact Investors Council (IIC)
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Richa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Richa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Richa

Personality Compatibility


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