Richa Srivastava

Critic
DISC Type : C

Associate Manager, Business Development at CNN

New York, New York, United States

Overview

Richa Srivastava is an Associate Manager of Business Development at CNN, leveraging a background in Marketing and Organizational Management from Drexel University. Colleagues consistently describe her as efficient, dependable, and collaborative, with a knack for quickly mastering new technical systems and remaining calm under pressure.

During her time at university, Richa was a dedicated Student Ambassador and was actively involved with the Delta Phi Omega sorority, for which she redesigned a chapter website. Her interests include major media and technology companies like WarnerMedia and IBM.

Unique fact: Richa co-authored an article on a key generational trend, titled "Millennial Job Recruits Care More About Your Company’s Politics Than You Think. "

Personality Overview

Information Seeker

Critic

Negotiator

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Digital Marketing
Drove a 298% increase in organic followers and significant engagement growth in a previous role by creating and executing strategic content across multiple social media platforms.
Business Development
Her current role is focused on business development at a major global news organization, building on a foundation of marketing and management.
Marketing Technology
Received praise for her ability to rapidly learn and master various software tools and technical platforms crucial for client communications at a large law firm.

Media Appearances

Richa has no verified media appearances

Work History

7-2023
Associate Manager, Business Development at CNN
7-2021 - 7-2023
Coordinator, Business Development at CNN
1-2021 - 10-2021
Digital Lead at The Desi Bride
6-2020 - 7-2021
Digital Marketing Assistant at Ballard Spahr LLP
1-2018 - 6-2020
Member Services/Welcome Center - Recreation Center at Drexel University

Education

9-2015 - 6-2020
B.S. Marketing and Organizational Management (5 year Co-op program) from Drexel University
2011 - 2015
High School Diploma from Garnet Valley High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Associate Manager, Business Development at CNN
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Richa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Richa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Richa

Personality Compatibility


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