Richa Phogat in

Richa Phogat

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Head of Marketing - TISVA (Premium lighting) at Usha International
📍 Gurgaon, Haryana, India

Richa is a growth marketing leader with nearly a decade of experience across luxury retail, BFSI, and D2C sectors. An MBA from the Indian School of Business, her colleagues commend her rare ability to blend creative flair with analytical depth, and for mixing technology with creative thinking.

She appears passionate about the philosophy behind marketing, reflecting on the importance of "care" over speed in execution. Richa follows the Indian luxury landscape, appreciating brands that focus on craftsmanship and purpose. Her posts suggest she values brands with a strong, authentic story.

Unique Fact: She once wrote a humorous defense of the Indian sweet Soan Papdi, arguing it never needed a rebrand.

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Experience
3 Years
Current Role
Head of Marketing - TISVA (Premium lighting)
Location
Gurgaon, Haryana, India
Personality Overview

How Richa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richa cares about

Growth Marketing
Uses insight-driven strategies to scale customer acquisition, engagement, and retention for luxury, BFSI, and D2C brands.
Brand Storytelling
Focuses on creating impactful business strategies by leading full-funnel marketing initiatives that include brand narratives and digital campaigns.
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Career

Work history

11-2024 - 7-2025
Head of Marketing - TISVA (Premium lighting)
Usha International
10-2022 - 10-2024
Senior Manager - Consumer Marketing
Good Earth
American Express
Full-time
9-2017 - 1-2018
Copywriting Strategist
Quantified Media
10-2016 - 9-2017
Business Development Manager
Ultra Healthcare
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration - MBA
Indian School of Business
Bachelor of Arts (B.A.) Hons
Delhi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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