Richa Singh

Researcher
DISC Type : Cs

Assistant General Manager - Brand Marketing at V-Mart Retail Ltd.

Gurgaon, Haryana, India

Overview

Richa Singh is a retail marketing leader with over 15 years of experience driving growth for brands in apparel, FMCG, and beauty. Currently with V-Mart Retail, she leads brand, digital, and creative strategies. She holds a digital marketing certification from IIT Delhi and previously launched LOTS Wholesale Solutions in India.

Richa is passionate about elevating the role of marketers to be strategic growth partners. She is a strong advocate for women in leadership, focused on challenging norms and driving change within the industry. Her posts celebrate the achievements of women who are determined to lead and innovate.

Richa was recognized as one of The Economic Times "40 Under 40" leaders.

Personality Overview

Self-Disciplined

Soft Communicator

Perfectionist

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Brand Storytelling
Identifies as a brand storyteller and emphasizes creating bespoke communications for local audiences rather than retrofitting global campaigns.
Women in Leadership
Celebrated receiving the "Women Disruptor" and "Emerging Women in Retail" awards, stating she is determined to challenge norms and drive change.
Retail Growth
Her career is focused on scaling retail brands, from launching LOTS Wholesale in India to now driving growth strategies at V-Mart Retail.

Media Appearances

Richa has no verified media appearances

Work History

1-2023
Assistant General Manager - Brand Marketing at V-Mart Retail Ltd.
10-2021 - 12-2022
Head Brand Marketing at Pickrr
12-2017 - 10-2021
Senior Manager - Marketing & Communications at LOTS Wholesale Solutions (Siam Makro Enterprise) at LOTS Wholesale Solutions
4-2017 - 11-2017
Senior Manager (Senior Consulting Associate) at Burson-Marsteller
4-2015 - 3-2017
Manager (Consulting Associate) at Burson-Marsteller

Education

Digital Marketing from Indian Institute of Technology, Delhi
7-2011 - 7-2013
MBA from Shobhit University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Gurgaon, Haryana, India Job Level : Senior Designation : Assistant General Manager - Brand Marketing at V-Mart Retail Ltd.
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Insights For Selling To Richa

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Richa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Richa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Richa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Richa

Personality Compatibility


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