Richard Bacon

Questioner
DISC Type : c

Managing Director at The Sherwood Group

Nottingham, England, United Kingdom

Overview

Richard Bacon is the Managing Director of The Sherwood Group, a prominent UK-based printing and packaging company. His career includes roles as CEO and Commercial Director, and he previously led a management buyout of Loxleys before overseeing its merger with Sherwood Press. He holds a degree in Marketing from the University of Derby.

Based on his public activity, Richard values teamwork and celebrates the successes of his colleagues and business partners. He shows a strong appreciation for long-standing professional relationships and partnerships that span decades, indicating a focus on loyalty and collaborative success.

He has maintained a successful working partnership with key clients, such as Santoro, for over 30 years.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Strategic Growth
He has a history of driving significant business evolution, including leading a management buyout and overseeing a major company merger to form The Sherwood Group.
Packaging & Print
As a long-time leader in the packaging and printing industry, he is deeply involved in the sector's trends and innovations.
Long-term Partnerships
He publicly celebrated a business partnership that has lasted for over 30 years, highlighting the value he places on sustained, loyal client relationships.

Media Appearances

Richard has no verified media appearances

Work History

6-1985
Managing Director at The Sherwood Group
4-2018 - 6-2022
Chief Executive Officer at Loxleys
4-2008 - 6-2018
Managing Director at Loxleys
6-1985 - 3-2008
Commercial Director at The Sherwood Press Group

Education

2010 - 2011
Marketing from University of Derby
2007 - 2008
Education details unavailable from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 37 Location : Nottingham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at The Sherwood Group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Richard

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Richard take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Richard

Personality Compatibility


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