Richard Bourns

Critic
DISC Type : C

Chief Commercial Officer (CCO) at Lidl GB

United Kingdom

Overview

Richard has no verified overview

Personality Overview

Objective Thinker

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

3-2024
Chief Commercial Officer (CCO) at Lidl GB
12-2018 - 3-2024
Senior Buying Director at Lidl GB
4-2018 - 11-2018
Head of International Buying - Meat at Lidl International
12-2015 - 3-2018
Head of Buying - Meat, Fish & Poultry / Cooked Meats at Lidl UK GmbH
12-2012 - 11-2015
Head of Buying - Various Categories at Lidl UK GmbH

Education

2005 - 2009
Bachelor of Arts (BA Hons) from University of Liverpool
1997 - 2004
Education details unavailable from Katharine Lady Berkeley's School

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Lidl GB
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Richard

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Richard take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Richard

Personality Compatibility


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