Richard Bowden

Pioneer
DISC Type : DIS

Marketing Academy 2024 Fellowship at The Marketing Academy

United Kingdom

Overview

Richard is a commercial and marketing leader with over 25 years of experience driving growth for major companies like No7 Beauty Company and Unilever. He specializes in brand building, digital innovation, and using data-driven insights. Colleagues consistently describe him as an inspirational, supportive, and first-class marketer and team player.

He has a deep-seated passion for understanding what motivates people, which he combines with his interest in creativity and design. Richard is a strong advocate for mentorship and social mobility, actively supporting The Marketing Academy and causes like The 93% Club, which helps state-educated students.

To get his start in the industry, he approached a small marketing agency and offered to work for them for free for a summer.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Brand Growth Strategy
He has a proven track record of delivering record-breaking growth, such as leading the biggest beauty launch in the UK with No7 Future Renew.
Data & AI in Marketing
He led the global rollout of Unilever’s People Data Centre and is a vocal proponent of using data as a core asset to drive long-term brand value.
Beauty Tech Innovation
He was instrumental in launching the No7 Pro Derm Scan service, bringing dermatologist-grade diagnostic technology to the high street.

Media Appearances

No7 Beauty Company on building recognition for its brands beyond .... Featured in Marketing Week

See Now

Work History

1-2024 - 8-2024
Marketing Academy 2024 Fellowship at The Marketing Academy
6-2021
Marketing & Digital Director at No7 Beauty Company
7-2019 - 6-2021
Global Brand & Marketing Director TIGI at Unilever
1-2017 - 7-2019
DTC Ecommerce & Digital Director at Unilever
1-2015 - 1-2017
Global Data Driven Marketing Director at Unilever

Education

Richard has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Mid-senior Designation : Marketing Academy 2024 Fellowship at The Marketing Academy
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Richard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are generally fast movers and can take quick decisions
  • Can Richard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Richard

Personality Compatibility


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