Richard Bustillo

Evaluator
DISC Type : sdc

President at LIRN Inc

United States

Overview

Richard Bustillo is a veteran General Manager in the automotive industry, currently leading operations for Honda, Mazda, and luxury brands within the Murgado Automotive Group. His extensive career includes executive leadership roles at South Motors, Braman Motorcars, and Rick Case Automotive Group, highlighting his expertise in sales and operations.

Alongside his GM duties, Richard is the President of his own automotive consulting firm, LIRN Inc. He is actively involved in team building, frequently posting about hiring experienced sales associates and managers for his dealerships.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Automotive Operations
As a General Manager for several major automotive groups, he has deep experience in overseeing full dealership operations, from sales to service.
Building Sales Teams
He is actively and publicly recruiting for experienced Sales Associates and BDC Managers, indicating a key focus on talent acquisition and team development.
Organizational Leadership
He shares content on leadership principles, emphasizing the importance of making tough decisions for the overall health of the organization.

Media Appearances

Richard has no verified media appearances

Work History

10-2018
President at LIRN Inc
10-2018
General Manager at Murgado Automotive Group
1-2016 - 9-2018
Executive Director of Sales, Marketing, and Operations at South Motors Group
9-2015 - 1-2016
Director of Operations at Braman Motorcars
4-2008 - 9-2015
General Manager at Rick Case Automotive Group

Education

Richard has no verified education history

More Information

Social Presence :

Prographics :

Exp : 30 Location : United States Job Level : Senior Designation : President at LIRN Inc
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richard

Personality Compatibility


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