Richard Bustillo in

Richard Bustillo

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President at LIRN Inc
📍 United States

Richard Bustillo is a veteran General Manager in the automotive industry, currently leading operations for Honda, Mazda, and luxury brands within the Murgado Automotive Group. His extensive career includes executive leadership roles at South Motors, Braman Motorcars, and Rick Case Automotive Group, highlighting his expertise in sales and operations.

Alongside his GM duties, Richard is the President of his own automotive consulting firm, LIRN Inc. He is actively involved in team building, frequently posting about hiring experienced sales associates and managers for his dealerships.

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Experience
30 Years
Current Role
President
Job Level
Senior
Location
United States
Personality Overview

How Richard shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richard cares about

Automotive Operations
As a General Manager for several major automotive groups, he has deep experience in overseeing full dealership operations, from sales to service.
Building Sales Teams
He is actively and publicly recruiting for experienced Sales Associates and BDC Managers, indicating a key focus on talent acquisition and team development.
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Career

Work history

10-2018
President
LIRN Inc
10-2018
General Manager
Murgado Automotive Group
1-2016 - 9-2018
Executive Director of Sales, Marketing, and Operations
South Motors Group
9-2015 - 1-2016
Director of Operations
Braman Motorcars
4-2008 - 9-2015
General Manager
Rick Case Automotive Group
In the press

Media appearances

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Education

Richard has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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