Richard C.

Enthusiast
DISC Type : i

Director of IT at Cera

Holbrook, England, United Kingdom

Overview

Richard is a strategic and business-oriented Director of IT at Cera, leading technology transformation and creating winning teams. His expertise spans IT strategy, service management, and software development, and he is a graduate of University Campus Suffolk. Colleagues describe him as an exceptional and experienced senior IT leader.

Outside of his professional role, Richard is a passionate advocate for his team and family. He publicly supports his colleagues and family members career growth and achievements, demonstrating a collaborative and supportive nature. He is focused on building a positive and energetic team culture at Cera.

He recently spoke at Google AI Day in Helsinki, sharing Ceras technology transformation journey with Google Workspace and Gemini.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI in Healthcare
Leads a company that harnesses AI and predictive technology to revolutionize home care and prevent health deteriorations. He recently spoke about this at a Google AI event.
IT Transformation
His career focus is on driving technology transformation. He recently shared Cera's journey of adopting Google Workspace and Gemini to enhance their operations.
Building Teams
He is actively hiring and describes his mission as creating winning teams. His posts emphasize finding people with a blend of tech skills and excellent customer service.

Media Appearances

Richard has no verified media appearances

Work History

2-2022
Director of IT at Cera
9-2020 - 2-2022
Head Of Information Technology at Cera
9-2017 - 9-2020
Head of IT Operations at Servest UK
9-2017 - 9-2020
Head of IT Operations at Atalian Servest UK & Ireland at Servest UK
1-2010 - 7-2017
Head of IT Service and Infrastructure at Haven Power

Education

2:1 from UCS - University Campus Suffolk

More Information

Social Presence :

Prographics :

Exp : 18 Location : Holbrook, England, United Kingdom Job Level : Mid-senior Designation : Director of IT at Cera
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Richard

Personality Compatibility


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