Senior Account Executive | Senior Copywriter at Marketing General Incorporated
📍 Lancaster, Pennsylvania, United States
Richard is the Owner and President of Rich Text Marketing, a firm dedicated to creating marketing systems for technical B2B companies in sectors like manufacturing, mining, and oil & gas. He holds an MS from Wright State University and leverages over 30 years of business experience, including a significant tenure as a Senior Hydrogeologist.
Based on his extensive prior career managing geoscience investigations and his focus on industrial clients, Richard likely has a deep-rooted interest in earth sciences and environmental topics. As an alumnus of Wright State University, he may also enjoy following their collegiate sports and community news.
Unique fact: He successfully transitioned from a career as a senior geologist and hydrogeologist into a specialized B2B marketing expert and AI trainer.
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Experience
37 Years
Current Role
Senior Account Executive | Senior Copywriter
Job Level
Leadership
Location
Lancaster, Pennsylvania, United States
Personality Overview
How Richard shows up
Early Adopter
Fast But Thoughtful
Goal-Oriented
They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.
Priorities
Topics Richard cares about
Industrial B2B Marketing
He specializes in creating marketing systems for technical and industrial sectors, including graphene, REEs, manufacturing, oil & gas, and mining.
AI for Fabricators
He speaks on how AI is reshaping productivity, sales, and customer reach in the manufacturing and fabrication industries, and serves as an AI Trainer.
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Career
Work history
8-2022 - 4-2024
Senior Account Executive | Senior Copywriter
Marketing General Incorporated
2-2021
Owner, President | Fractional CMO | DigitalMarketer Certified Partner | Sr Copywriter | AI Trainer
Rich Text Marketing
10-2016 - 2-2020
Division Manager, Durable Goods | Marketing and Sales Specialist
Thomas Trading Inc.
8-2011 - 12-2016
President, MIC INDUSTRIAL | International Business Specialist | Senior Geologist | Wordsmith
MIC International Trade Consulting, LLC.
4-2004 - 7-2011
Senior Hydrogeologist | Senior Project Manager
ARM Group
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
Multiple certifications
American Writers and Artists, Inc. (AWAI), DigitalMarketer, AI Training, Ongoing Coursework
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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