Richard C. Balmer

Visionary
DISC Type : Ds

Senior Account Executive | Senior Copywriter at Marketing General Incorporated

Lancaster, Pennsylvania, United States

Overview

Richard is the Owner and President of Rich Text Marketing, a firm dedicated to creating marketing systems for technical B2B companies in sectors like manufacturing, mining, and oil & gas. He holds an MS from Wright State University and leverages over 30 years of business experience, including a significant tenure as a Senior Hydrogeologist.

Based on his extensive prior career managing geoscience investigations and his focus on industrial clients, Richard likely has a deep-rooted interest in earth sciences and environmental topics. As an alumnus of Wright State University, he may also enjoy following their collegiate sports and community news.

Unique fact: He successfully transitioned from a career as a senior geologist and hydrogeologist into a specialized B2B marketing expert and AI trainer.

Personality Overview

Early Adopter

Fast But Thoughtful

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Industrial B2B Marketing
He specializes in creating marketing systems for technical and industrial sectors, including graphene, REEs, manufacturing, oil & gas, and mining.
AI for Fabricators
He speaks on how AI is reshaping productivity, sales, and customer reach in the manufacturing and fabrication industries, and serves as an AI Trainer.
Technical Copywriting
His background as a go-to scientific writer and geologist enables him to translate complex technical concepts into persuasive marketing copy for niche industries.

Media Appearances

Richard has no verified media appearances

Work History

8-2022 - 4-2024
Senior Account Executive | Senior Copywriter at Marketing General Incorporated
2-2021
Owner, President | Fractional CMO | DigitalMarketer Certified Partner | Sr Copywriter | AI Trainer at Rich Text Marketing
10-2016 - 2-2020
Division Manager, Durable Goods | Marketing and Sales Specialist at Thomas Trading Inc.
8-2011 - 12-2016
President, MIC INDUSTRIAL | International Business Specialist | Senior Geologist | Wordsmith at MIC International Trade Consulting, LLC.
4-2004 - 7-2011
Senior Hydrogeologist | Senior Project Manager at ARM Group

Education

Multiple certifications from American Writers and Artists, Inc. (AWAI), DigitalMarketer, AI Training, Ongoing Coursework
1986 - 1988
MS from Wright State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Lancaster, Pennsylvania, United States Job Level : Leadership Designation : Senior Account Executive | Senior Copywriter at Marketing General Incorporated
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Insights For Selling To Richard C.

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard C. is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard C.

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard C. move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard C. take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard C.

Personality Compatibility


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