Richard Cerny in

Richard Cerny

Go-getter · DISC type d
President, CEO, Founder at Backbone Broadcast
📍 Westborough, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
49 Years
Current Role
President, CEO, Founder
Job Level
Leadership
Location
Westborough, Massachusetts, United States
Personality Overview

How Richard shows up

Decisive
Self-Confident
Direct & Candid

They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They care equally about the product and its potential impact.

Priorities

Topics Richard cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-1990
President, CEO, Founder
Backbone Broadcast
5-1985 - 4-1989
President, Founder
Trellis Communications Corp.
3-1981 - 3-1985
President, Founder
Artel Video Systems
9-1975 - 3-1981
Marketing Director, Communication Fiberoptics
Valtec Corporation
President, CEO, Founder
Telecast Fiber Systems Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1966 - 1968
BS
University of Nebraska-Lincoln
1971 - 1973
MBA
University of North Dakota
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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