Richard Cheng

Enigma
DISC Type : idc

Founder at Agility Prime Solutions

Washington DC-Baltimore Area, United States

Overview

Richard Cheng is the founder of Agility Prime Solutions, a firm focused on Agile, Scrum, and Product Management training. A Virginia Tech graduate with extensive certifications (CST, PMP), he is often described by colleagues as engaging, knowledgeable, and collaborative. He is a published author and a frequent speaker at industry events.

Beyond his professional work, Richard is a member of Mensa, indicating a passion for intellectual challenges and learning. He follows thought leadership from publications like the Harvard Business Review, staying current on business and management strategies.

Unique fact: Richard is a member of Mensa, the international high-IQ society.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Agile Methodologies
As a Certified Scrum Trainer and founder of an agile training company, he is deeply invested in the practical application of Scrum, Kanban, and SAFe.
Product Ownership
He frequently teaches advanced courses for Product Owners (A-CSPO), focusing on discovery, validation, stakeholder management, and maximizing product value.
Team Coaching
Recommendations highlight his refreshing and effective training style, which focuses on empowering teams and helping individuals succeed in their roles.

Media Appearances

Richard has no verified media appearances

Work History

10-2022
Founder at Agility Prime Solutions
1-2020 - 10-2022
VP of Agile Training, Chief Product Owner at NextUp Solutions
8-2015 - 12-2019
Director Of Agile Training at Excella
1-2012 - 8-2015
Principal Consultant at Excella
1-2007 - 10-2013
Agile Center of Excellence, Lead at Excella

Education

1989 - 1995
BS from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 31 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Founder at Agility Prime Solutions
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Richard

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Richard take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Richard

Personality Compatibility


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