Richard Colley

Examiner
DISC Type : cs

Director of Trade and Investment Malaysia and Brunei at Department for Business and Trade

London, England, United Kingdom

Overview

Richard Colley is the Director of Trade and Investment for Malaysia and Brunei at the UKs Department for Business and Trade. He focuses on strengthening bilateral ties and unlocking new trade opportunities, particularly through the CPTPP agreement. An alumnus of the University of Westminster, his expertise lies in government relations and international business development across Southeast Asia.

Outside of his core diplomatic and trade duties, Richard shows a deep respect for history and veterans, notably representing the British High Commission at remembrance ceremonies. He maintains a professional interest in major industrial sectors, including aerospace and automotive, following leading companies like Boeing and General Motors.

He has held concurrent ex-officio board member positions at the British Chambers of Commerce in both Malaysia and the Philippines.

Personality Overview

Tough To Convince

Overcautious

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

UK-ASEAN Trade
He actively promotes trade between the UK and Southeast Asian nations, focusing on leveraging the CPTPP trade agreement to create new opportunities for UK businesses.
Clean Energy Investment
Identifies and promotes partnership opportunities for UK companies in the clean energy sector, particularly in emerging areas like Sarawak, Malaysia.
International Education
Participates in events and discussions aimed at fostering collaboration in higher education and transnational education between the UK and East Asia.

Media Appearances

Richard has no verified media appearances

Work History

8-2022
Director of Trade and Investment Malaysia and Brunei at Department for Business and Trade
10-2018 - 7-2022
Director of Trade and Investment Philippines at Department for Business and Trade
7-2016 - 9-2018
Head of Investment (Southern England) at Department for Business and Trade
8-2022
Member Board of Directors (Ex-Officio) at British Malaysian Chamber of Commerce (BMCC)
10-2018 - 7-2022
Trustee (Ex-Officio) at British Chamber of Commerce Philippines

Education

2014 - 2014
NU Certificate Program from Northwestern University
Bachelor of Science (BSc) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Trade and Investment Malaysia and Brunei at Department for Business and Trade
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Richard take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Richard

Personality Compatibility


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