Richard Cook

Pioneer
DISC Type : dsi

Managing Director at Castings Technology International

Rotherham, England, United Kingdom

Overview

Richard Cook is the Managing Director of Castings Technology International, leveraging over 25 years of board-level experience in manufacturing and engineering. An expert in lean implementation and driving cultural change, he holds a BSc from The Open University. Colleagues describe him as results-driven, supportive, and a strong, fair leader.

Richard has a passion for people development and fostering high-performing teams, which extends to supporting emerging talent through robust apprenticeship programs. His recent activities also show a clear interest in motorsport, blending his professional and personal enthusiasm for high-performance engineering through company sponsorships.

Unique fact: He once used to babysit for the celebrated playwright Eric Chappel.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lean Manufacturing
Has extensive experience implementing lean principles to deliver significant bottom-line improvements and drive positive cultural change across organizations.
People Development
Passionate about creating opportunities for career growth, evidenced by his company's apprenticeship programs and praise from colleagues for his supportive management style.
Engineering Excellence
Dedicated to the pursuit of engineering excellence, with a focus on delivering cost reductions and quality improvements even in highly optimized environments.

Media Appearances

Richard has no verified media appearances

Work History

1-2021
Managing Director at Castings Technology International
5-2014 - 1-2021
General Manager at AMRC
1-2014 - 5-2014
Senior Operations Manager at AMRC
1-2014
Manufacturing Executive Manager at Kostal UK
Production & Personnel Director at AESSEAL

Education

1990 - 1996
BSc (Hons) from The Open University
1982 - 1985
ONC / HNC from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Rotherham, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Castings Technology International
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Richard

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are generally fast movers and can take quick decisions
  • Can Richard take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Richard

Personality Compatibility


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