Richard Copley

Commander
DISC Type : D

Director of Data, Digital and Marketing at Sheffield Students'​ Union

Sheffield, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Very Quick

Decisive

Impact-Driven

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

8-2023
Director of Data, Digital and Marketing at Sheffield Students'​ Union
7-2020 - 8-2023
Director of Central Services (Interim post-pandemic) at Sheffield Students'​ Union
2-2018 - 7-2020
Director of Digital Transformation at Sheffield Students'​ Union
6-2016 - 2-2018
Head of Digital Change at Rotherham Metropolitan Borough Council
3-2012 - 6-2016
Head of ICT at Rotherham Metropolitan Borough Council

Education

2012 - 2013
Master's degree from The University of Sheffield
2005 - 2008
MSc from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Sheffield, England, United Kingdom Job Level : Mid-senior Designation : Director of Data, Digital and Marketing at Sheffield Students'​ Union
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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