Richard Copley in

Richard Copley

Commander · DISC type D
Director of Data, Digital and Marketing at Sheffield Students'​ Union
📍 Sheffield, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
32 Years
Current Role
Director of Data, Digital and Marketing
Job Level
Mid-senior
Location
Sheffield, England, United Kingdom
Personality Overview

How Richard shows up

Very Quick
Decisive
Impact-Driven

They are not focused on building rapport and relationships. They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Priorities

Topics Richard cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2023
Director of Data, Digital and Marketing
Sheffield Students'​ Union
7-2020 - 8-2023
Director of Central Services (Interim post-pandemic)
Sheffield Students'​ Union
2-2018 - 7-2020
Director of Digital Transformation
Sheffield Students'​ Union
6-2016 - 2-2018
Head of Digital Change
Rotherham Metropolitan Borough Council
3-2012 - 6-2016
Head of ICT
Rotherham Metropolitan Borough Council
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2012 - 2013
Master's degree
The University of Sheffield
2005 - 2008
MSc
Sheffield Hallam University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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