Richard Croft

Activist
DISC Type : Cd

Sales Director New Business at Whistl UK Ltd

Marlow, England, United Kingdom

Overview

Richard Croft is a driven Sales Director at Whistl, specializing in business development and sales management within the UKs delivery management sector. With a focus on mail, parcels, and fulfillment, he leverages a strong portfolio of solutions to drive new business and retain strategic accounts. He holds a BA Hons from Staffordshire University.

He consistently shares insights on the enduring power and effectiveness of physical mail in the digital age, highlighting its strong engagement rates and return on investment for marketers.

Unique fact: He champions the environmental credentials of paper and print, actively working to debunk myths around their sustainability.

Personality Overview

Value Conscious

Meticulous

Perfectionist

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Direct Mail Marketing
Highlights the power of mail marketing, referencing data on its high engagement rates, impact on website traffic, and overall return on investment for businesses.
Sales Leadership
His career is defined by leadership roles in sales, focusing on new business acquisition, strategic account management, and team leadership in the logistics industry.
Corporate Sustainability (ESG)
Shares updates on his company's ESG strategy, emphasizing the importance of valuing colleagues and promoting strong gender representation in management.

Media Appearances

Richard has no verified media appearances

Work History

6-2023
Sales Director New Business at Whistl UK Ltd
5-2005 - 6-2023
Sales Director Strategic Accounts at Whistl UK Ltd
1-2014 - 5-2023
Sales Director Strategic Accounts at Whistl
1-2013 - 1-2014
Director of National Accounts at TNT Post UK Ltd
1-2011 - 12-2012
Regional Sales Director at TNT Post UK

Education

1993 - 1996
Bachelor’s Degree from Staffordshire University
BA Hons from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 20 Location : Marlow, England, United Kingdom Job Level : Mid-senior Designation : Sales Director New Business at Whistl UK Ltd
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Richard

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Richard take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Richard

Personality Compatibility


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