Richard Drayson

Energizer
DISC Type : I

Sales Director at Aegg Creative Packaging

Winchester, Inglaterra, Reino Unido, United Kingdom

Overview

Richard Drayson is the Sales Director at Aegg Creative Packaging, a strategic leader with extensive experience in the FMCG sector. He specializes in driving sales and distribution through major brand launches and retail brand development. He holds a BSc from Kings College London, University of London.

He was previously a UK Board member at Storck, responsible for sales and trademarketing in the UK and Ireland.

Personality Overview

Full Of Energy

Enthusiastic

Believer

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Packaging Partnerships
Actively promotes Aegg's partnership with GCA to supply glass packaging for drinks, food, and spirits in the UK and Ireland, highlighting stock availability from their Suffolk warehouse.
FMCG Brand Growth
His career is built on developing major brands and retail brands for companies like Annabel Karmel, Lovering Foods, and Storck.
Industry Trade Shows
He is a strong advocate for UK packaging shows, encouraging networking and showcasing new supply options like glass packaging to potential clients.

Media Appearances

Richard has no verified media appearances

Work History

8-2017
Sales Director at Aegg Creative Packaging
12-2013 - 8-2017
Sales Director at Annabel Karmel
9-2012 - 12-2013
Commercial Director at LOVERING FOODS
9-2011 - 8-2012
Director at Cactus Sales and Marketing
Sales Director at Storck

Education

1983 - 1986
BSc from King's College London, University of London

More Information

Social Presence :

Prographics :

Exp : 14 Location : Winchester, Inglaterra, Reino Unido, United Kingdom Job Level : Mid-senior Designation : Sales Director at Aegg Creative Packaging
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Richard

Personality Compatibility


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