Richard Espinosa

Inquirer
DISC Type : dc

Art Director at Apple

Los Angeles, California, United States

Overview

Richard is a seasoned Art Director at Apple, where he develops the brand and design for Apple Original series and films. His career includes work on the acclaimed "Shot on iPhone" campaign at TBWA\Media Arts Lab. He holds both a Bachelor of Arts and a Master of Fine Arts from Yale University.

His background suggests a deep appreciation for the visual arts, stemming from his fine arts education at Yale and early career roles at the New Museum of Contemporary Art and Barneys New York. He is actively engaged with the film and series content he helps promote.

He has worked across high fashion, contemporary art, and global technology, bringing his design expertise to vastly different industries.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Entertainment Branding
Currently leads brand and design for Apple's original films and series, and consistently promotes new Apple TV+ content.
Creative Advertising
As an Art Director at TBWA\Media Arts Lab, he contributed to the iconic "Shot on iPhone" advertising campaign.
Visual Storytelling
His work focuses on creating the visual identity for Apple's streaming content, from series like "Acapulco" to films like "Pluribus".

Media Appearances

Richard has no verified media appearances

Work History

11-2021
Art Director at Apple
Art Director at TBWA\Media Arts Lab
Graduate Assistant/Graphic Designer at Yale University
Graphic Designer at Barneys New York
Graphic Designer and Production Manager at New Museum of Contemporary Art

Education

Master of Fine Arts - MFA from Yale University
Bachelor of Arts - BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Art Director at Apple
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Their decision making speed is somewhere in the middle.
  • Can Richard take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Richard

Personality Compatibility


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