Richard Farmer

Observer
DISC Type : ic

Leadership Team at Third Federal

Greater Cleveland, United States

Overview

Richard Farmer is a seasoned leader in the financial services industry with extensive experience in banking operations and community management. His career includes roles as a VP at Huntington National Bank and his current position on the Leadership Team at Third Federal. He studied Business Management at Cuyahoga Community College.

Richard appears to be a family-oriented individual, publicly celebrating his sons achievements and sharing words of wisdom. He seems to value principles like hard work and responsibility, drawing inspiration from the ethos of the American farmer. His interests also include community development and engagement.

He was recently appointed to the Board of Directors for Engage! Cleveland, a community organization for young professionals.

Personality Overview

Value Driven

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Community Engagement
Serves on the Board of Directors for Engage! Cleveland and previously worked as a Branch Community Manager, showing a strong commitment to local professional development.
Leadership & Mentorship
Holds a senior leadership role and has a background managing bank branches. His posts suggest a passion for guiding the next generation, including his own family.
Family Values
Publicly celebrates his son's accomplishments, emphasizing the importance of responsibility and hard work, reflecting deep family pride and values.

Media Appearances

Richard has no verified media appearances

Work History

6-2021
Leadership Team at Third Federal
10-2016 - 5-2021
VP, Branch Community Manager at Huntington National Bank
3-2012 - 5-2021
Branch Manager at Huntington National Bank
3-2007 - 2-2012
Sr. Account Rep. at Arrow Electronics
8-2002 - 3-2007
VP of Sales and Operations at Majors Financial Group Inc.

Education

1988 - 1990
Business Management from Cuyahoga Community College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Cleveland, United States Job Level : N/A Designation : Leadership Team at Third Federal
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Richard

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to analyze well and then make their decisions.
  • Can Richard take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Richard

Personality Compatibility


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