Richard Keir in

Richard Keir

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UK General Manager at Little Freddie Organic Baby Food
📍 Godalming, England, United Kingdom

Richard Keir is an experienced commercial leader and the current UK General Manager at Little Freddie Organic Baby Food. His career in consumer goods includes roles at Nestlé and Life Health Foods, focusing on sales, brand marketing, and channel strategy. He holds a degree in Biology from Cardiff University.

He once humorously described one of his companys new organic baby food formulas as sounding like the "next evolution in baby haircare. "

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Experience
17 Years
Current Role
UK General Manager
Job Level
Senior
Location
Godalming, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richard cares about

Organic Baby Food
As the UK General Manager for Little Freddie, he is a key figure in the organic baby food market, overseeing product and brand strategy.
FMCG Brand Growth
His career progression through Nestlé, Life Health Foods, and Little Freddie demonstrates a focus on driving growth for fast-moving consumer goods brands.
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Career

Work history

9-2022
UK General Manager
Little Freddie Organic Baby Food
1-2020 - 9-2022
UK Commercial Director
Little Freddie Organic Baby Food
9-2017 - 12-2019
UK Head of Sales
Little Freddie Organic Baby Food
5-2015 - 9-2017
Head of Sales (formerly Head of Grocery)
Life Health Foods UK (Up&Go and Nutri-Brex)
5-2013 - 5-2015
Customer Business Manager
Nestle S.A.
In the press

Media appearances

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Education
2005 - 2008
Biology
Cardiff University / Prifysgol Caerdydd
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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