Richard Keir in

Richard Keir

Examiner · DISC type cs
UK General Manager at Little Freddie Organic Baby Food
📍 Godalming, England, United Kingdom

Richard Keir is an experienced commercial leader and the current UK General Manager at Little Freddie Organic Baby Food. His career in consumer goods includes roles at Nestlé and Life Health Foods, focusing on sales, brand marketing, and channel strategy. He holds a degree in Biology from Cardiff University.

He once humorously described one of his companys new organic baby food formulas as sounding like the "next evolution in baby haircare. "

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Experience
17 Years
Current Role
UK General Manager
Job Level
Senior
Location
Godalming, England, United Kingdom
Personality Overview

How Richard shows up

Unexpressive
Overcautious
Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Priorities

Topics Richard cares about

Organic Baby Food
As the UK General Manager for Little Freddie, he is a key figure in the organic baby food market, overseeing product and brand strategy.
FMCG Brand Growth
His career progression through Nestlé, Life Health Foods, and Little Freddie demonstrates a focus on driving growth for fast-moving consumer goods brands.
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Career

Work history

9-2022
UK General Manager
Little Freddie Organic Baby Food
1-2020 - 9-2022
UK Commercial Director
Little Freddie Organic Baby Food
9-2017 - 12-2019
UK Head of Sales
Little Freddie Organic Baby Food
5-2015 - 9-2017
Head of Sales (formerly Head of Grocery)
Life Health Foods UK (Up&Go and Nutri-Brex)
5-2013 - 5-2015
Customer Business Manager
Nestle S.A.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2008
Biology
Cardiff University / Prifysgol Caerdydd
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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