Richard Kennedy

Inquirer
DISC Type : cd

Co-Founder and Director at Cornerstone Place

London, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Hard To Convince

ROI Conscious

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

1-2019
Co-Founder and Director at Cornerstone Place
12-2025
Member, Policy Advisory Committee at Chartered Institute of Housing
11-2024
Co-Chair, Homelessness Policy Group at Chartered Institute of Housing
9-2015
Chair of ESG Board at Mears Group PLC
1-2021
Founding Trustee at Celebrate Trust

Education

2007 - 2007
MBA (Exchange) from London Business School
2006 - 2007
MBA from Graduate School of Business - University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder and Director at Cornerstone Place
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Richard

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Their decision making speed is somewhere in the middle.
  • Can Richard take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Richard

Personality Compatibility


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