Richard Koch

Commander
DISC Type : D

Head of Global Marketing & Communication at Bucher Hydraulics

Germany

Overview

Richard is an investor, founder, and executive advisor with over 20 years of experience building impactful brands through strategic marketing, particularly in the automotive and fashion industries. He holds an EMBA from IMD and is described by colleagues as analytical, strategic, and goal-oriented, with a talent for transforming complex concepts into tangible outcomes.

Outside of his executive roles, Richard has a keen interest in the latest digital marketing trends, following collaborations between major brands like Microsoft and Netflix. He shares insights from his discovery expeditions, such as pitching to VCs in Palo Alto, and is a pop culture enthusiast, referencing "The Hitchhikers Guide to the Galaxy".

He holds a verified achievement from the Swiss Armed Forces.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Strategic Branding
As a founder and CMO, his focus is on building impactful brands and crafting cohesive brand identities for companies in diverse industries like automotive and fashion.
Go-To-Market Strategy
He serves as the Head of Strategy and Go-To-Market for Europe at Morfius, making market entry and expansion a key professional focus.
Leadership Development
He completed multiple leadership programs at IMD, including an Executive MBA, and a recommendation highlights his ability to help develop organizations.

Media Appearances

Richard has no verified media appearances

Work History

1-2026
Head of Global Marketing & Communication at Bucher Hydraulics
9-2024 - 8-2025
Director Marketing EMEA (Acting CMO) & Board Member at heo Group
2-2024 - 12-2024
Strategic Advisor / Head of Strategy and Go To Market Europe at Morfius
11-2019 - 9-2022
Creative Director at Signwriting GmbH & Co. KG
6-2011 - 9-2011
UX/UI Advisor at facts and fiction GmbH

Education

8-2024 - 8-2026
Master of Science - MSc from Imperial College London
8-2022 - 12-2023
EMBA from IMD

More Information

Social Presence :

Prographics :

Exp : 16 Location : Germany Job Level : Mid-senior Designation : Head of Global Marketing & Communication at Bucher Hydraulics
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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