Richard Koch in

Richard Koch

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Head of Global Marketing & Communication at Bucher Hydraulics
📍 Germany

Richard is an investor, founder, and executive advisor with over 20 years of experience building impactful brands through strategic marketing, particularly in the automotive and fashion industries. He holds an EMBA from IMD and is described by colleagues as analytical, strategic, and goal-oriented, with a talent for transforming complex concepts into tangible outcomes.

Outside of his executive roles, Richard has a keen interest in the latest digital marketing trends, following collaborations between major brands like Microsoft and Netflix. He shares insights from his discovery expeditions, such as pitching to VCs in Palo Alto, and is a pop culture enthusiast, referencing "The Hitchhikers Guide to the Galaxy".

He holds a verified achievement from the Swiss Armed Forces.

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Experience
16 Years
Current Role
Head of Global Marketing & Communication
Job Level
Mid-senior
Location
Germany
Personality Overview

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Communication Style
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Priorities

Topics Richard cares about

Strategic Branding
As a founder and CMO, his focus is on building impactful brands and crafting cohesive brand identities for companies in diverse industries like automotive and fashion.
Go-To-Market Strategy
He serves as the Head of Strategy and Go-To-Market for Europe at Morfius, making market entry and expansion a key professional focus.
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Career

Work history

1-2026
Head of Global Marketing & Communication
Bucher Hydraulics
9-2024 - 8-2025
Director Marketing EMEA (Acting CMO) & Board Member
heo Group
2-2024 - 12-2024
Strategic Advisor / Head of Strategy and Go To Market Europe
Morfius
11-2019 - 9-2022
Creative Director
Signwriting GmbH & Co. KG
6-2011 - 9-2011
UX/UI Advisor
facts and fiction GmbH
In the press

Media appearances

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Education
8-2024 - 8-2026
Master of Science - MSc
Imperial College London
8-2022 - 12-2023
EMBA
IMD
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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