Richard Lallo in

Richard Lallo

Examiner · DISC type sc
Group Head of Customer Marketing at Frasers Group
📍 Greater Leicester Area, United Kingdom

Richard is the Group Head of Customer Marketing at Frasers Group, leveraging extensive experience from leadership roles at Boohoo Group PLC and Holland & Barrett. He is a marketing professional who studied at the University of Lincoln and holds a Diploma from The Chartered Institute of Marketing.

Beyond his professional life, Richard shows an appreciation for high-performance engineering and legacy brands, with a stated interest in Ferrari. He also follows major public broadcasters like the BBC, suggesting a passion for quality media and content.

He recently spearheaded the launch of Elevate, Frasers Groups new retail media network, which leverages a dataset of over 30 million consumers.

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Experience
11 Years
Current Role
Group Head of Customer Marketing
Job Level
Mid-senior
Location
Greater Leicester Area, United Kingdom
Personality Overview

How Richard shows up

Tough To Convince
Unexpressive
Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Priorities

Topics Richard cares about

Retail Media Networks
He led the recent launch of Frasers Group's retail media network, Elevate, and actively seeks to connect with media agencies and brand partners on the topic.
Customer Marketing
His current role and career progression highlight a deep focus on developing and executing strategies centered around the retail customer experience.
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Career

Work history

7-2025
Group Head of Customer Marketing
Frasers Group
5-2024 - 7-2025
Group Head of Digital Marketing
Frasers Group
5-2022 - 5-2024
Customer Marketing Director
Boohoo Group PLC
1-2021 - 5-2022
Head of Marketing
Boohoo Group PLC
3-2017 - 1-2021
Head of Digital Marketing
Holland & Barrett
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
Diploma in Marketing
CIM | The Chartered Institute of Marketing
2008 - 2010
Marketing
University of Lincoln
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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