Richard Larnder

Examiner
DISC Type : cs

Chief Strategy & Transformation Officer at Aztec Group

United Kingdom

Overview

Richard is the Chief Strategy & Transformation Officer at Aztec Group, leveraging over 15 years of experience advising Private Equity firms. He specializes in M&A, business turnarounds, and navigating capital and debt markets. He is a qualified member of the Association of Chartered Certified Accountants (ACCA).

While at Royal Bank of Scotland, he advised on and approved the disposal of approximately £15 billion in non-core assets within an 18-month period.

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Private Equity Deals
Has over 15 years of experience working for and advising Private Equity firms on a wide range of deals, including M&A, turnarounds, and exits.
Business Transformation
His current role as Chief Strategy & Transformation Officer and his professional headline both highlight transformation as a core focus of his expertise.
M&A Execution
Specializes in both buy-side and sell-side M&A transactions, with a recent post celebrating the feeling of getting a deal "over the line".

Media Appearances

Aztec Group strengthens Executive Board with three C‑suite appointments. Featured in Yahoo Finance

See Now

Richard Larnder - Aztec Group. Featured in Aztec Group

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Work History

12-2023
Chief Strategy & Transformation Officer at Aztec Group
1-2020 - 11-2023
Chief Financial Officer at Equiom Group
8-2012 - 12-2019
Portfolio Roles at Värde Partners
1-2011 - 7-2012
Head of Impact Assessment at Royal Bank of Scotland
9-2007 - 12-2010
Associate Director, Transaction Services at Ernst & Young

Education

Qualified in 2004 from Association of Chartered Certified Accountants (ACCA)
1992 - 1999
Education details unavailable from King Edward VI Aston, Birmingham

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Leadership Designation : Chief Strategy & Transformation Officer at Aztec Group
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Richard take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Richard

Personality Compatibility


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