Richard Leafberg

Visionary
DISC Type : Ds

Product Lead (Consultant) at Bupa

United Kingdom

Overview

Richard is a passionate digital leader with over 20 years of experience in product management and technology consulting across the energy and telecom sectors. A graduate of Imperial Business School, he specializes in AI-powered product strategy and large-scale digital transformations. Colleagues describe him as calm, dependable, and diligent, with a talent for bringing order to complex situations.

He led the UK Home Offices adoption of "One Login, " a government-wide identity platform, shaping the technology roadmap across departments.

Personality Overview

Objective Evaluator

Big Vision Person

Early Adopter

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI-Powered Products
His focus is on AI-powered product strategy and innovation, including the development of SaaS platforms with advanced AI integrations to enhance customer value.
Digital Transformation
He has a long track record of driving large-scale digital transformation programs for major organizations like OVO Energy.
SaaS Platform Development
Recently led the end-to-end development of a financial services SaaS platform, overseeing a portfolio of financial products.

Media Appearances

Richard has no verified media appearances

Work History

11-2025
Product Lead (Consultant) at Bupa
1-2025 - 8-2025
Product and Delivery Lead (Consultant) at OutcomePath
6-2023 - 1-2025
Principal Product Manager (Consultant) at OVO
7-2022 - 6-2023
Enterprise Architecture, Product/Strategy Lead (Consultant) at UK Home Office
8-2020 - 7-2022
Digital Product Lead (Consultant) at EPAM Systems

Education

2019 - 2020
Master of Business Administration - MBA from Imperial Business School
2015 - 2015
Certified Scrum Product Owner from Scrum Alliance

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : Mid-senior Designation : Product Lead (Consultant) at Bupa
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Richard

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Richard take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Richard

Personality Compatibility


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