Richard Leafberg in

Richard Leafberg

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Product Lead (Consultant) at Bupa
📍 United Kingdom

Richard is a passionate digital leader with over 20 years of experience in product management and technology consulting across the energy and telecom sectors. A graduate of Imperial Business School, he specializes in AI-powered product strategy and large-scale digital transformations. Colleagues describe him as calm, dependable, and diligent, with a talent for bringing order to complex situations.

He led the UK Home Offices adoption of "One Login, " a government-wide identity platform, shaping the technology roadmap across departments.

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Current Role
Product Lead (Consultant)
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Richard cares about

AI-Powered Products
His focus is on AI-powered product strategy and innovation, including the development of SaaS platforms with advanced AI integrations to enhance customer value.
Digital Transformation
He has a long track record of driving large-scale digital transformation programs for major organizations like OVO Energy.
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Career

Work history

11-2025
Product Lead (Consultant)
Bupa
1-2025 - 8-2025
Product and Delivery Lead (Consultant)
OutcomePath
6-2023 - 1-2025
Principal Product Manager (Consultant)
OVO
7-2022 - 6-2023
Enterprise Architecture, Product/Strategy Lead (Consultant)
UK Home Office
8-2020 - 7-2022
Digital Product Lead (Consultant)
EPAM Systems
In the press

Media appearances

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Education
2019 - 2020
Master of Business Administration - MBA
Imperial Business School
2015 - 2015
Certified Scrum Product Owner
Scrum Alliance
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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