Richard Lewis

Wildcard
DISC Type : ics

Chief Executive Officer at Animal and Plant Health Agency

Weybridge, England, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

6-2025
Chief Executive Officer at Animal and Plant Health Agency
12-2021 - 6-2025
Chief Constable at Heddlu Dyfed-Powys Police
4-2019 - 4-2022
Chief Constable at Cleveland Police (UK)
9-2000 - 4-2019
Police Officer at Dyfed Powys Police
2000 - 4-2019
Superintendent at Dyfed Powys Police

Education

Doctor of Philosophy - PhD from Bath Spa University
2010 - 2010
Fulbright Scholar from Pennsylvania State University, USA

More Information

Social Presence :

Prographics :

Exp : 26 Location : Weybridge, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Animal and Plant Health Agency
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Richard

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Richard take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Richard

Personality Compatibility


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