Richard Mabey

Activist
DISC Type : Cd

Cofounder, CEO at Juro

United Kingdom

Overview

Richard Mabey is the co-founder and CEO of Juro, an intelligent contract automation platform. A former M&A lawyer at Freshfields Bruckhaus Deringer, he leveraged his legal background and INSEAD MBA to pivot into tech entrepreneurship, aiming to solve the inefficiencies he experienced in the legal field.

Outside of Juro, Richard is an active angel investor and board member for other ambitious projects. He hosts the "Brief Encounters" podcast, where he interviews entrepreneurs, and has edited books on policy topics like the future of work and environmental issues, demonstrating broad intellectual curiosity.

His idea for Juro was born from his past experience manually reviewing contracts in a windowless room, inspiring him to build an AI-powered solution.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

AI in Legal
Believes the true value of AI in law is not just efficiency for firms, but better outcomes for clients, enabling them to insource more work.
Contract Automation
He founded Juro to eliminate the friction in traditional contracting, having experienced the pain points firsthand as an M&A lawyer.
Tech Entrepreneurship
Hosts the "Brief Encounters" podcast where he interviews other founders and leaders about their experiences building and scaling companies.

Media Appearances

How ex-Freshfields lawyer Richard Mabey built Juro into one of Europe’s top legal‑tech startups. Featured in Apple Podcasts – The Non‑Billable Podcast

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Juro's Richard Mabey: The benefits of speeding up contract workflows. Featured in YouTube

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How to Build a Contract Automation Software Company (Richard Mabey, CEO, Juro). Featured in TL Podcast

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Work History

3-2016
Cofounder, CEO at Juro
1-2015 - 9-2015
Product at LegalZoom
1-2014 - 12-2014
MBA at INSEAD
8-2010 - 10-2013
Associate (M&A) at Freshfields Bruckhaus Deringer

Education

Master of Business Administration (MBA) from INSEAD
2008 - 2010
Graduate Diploma in Law and Accelerated Legal Practice Course from BPP Law School

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Leadership Designation : Cofounder, CEO at Juro
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Richard take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Richard

Personality Compatibility


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