Richard Macien

Critic
DISC Type : C

European Account Manager - Client: Sage Appliances Territory: France and Benelux at Stellar Global Ltd

United Kingdom

Overview

Richard is a commercially astute professional with over 15 years of experience in the foodservice and hospitality sectors, currently serving as a European Account Manager for Sage Appliances. He has a proven track record of leading multi-site operations and driving growth. Colleagues describe him as professional, creative, and attentive.

Outside of his corporate role, Richard is a passionate entrepreneur dedicated to celebrating his Haitian heritage. He founded Londons first Haitian coffee shop, KAFE 1788, and Ayitian Coffee to promote specialty coffee from Haiti. He is also a skilled commercial photographer and has founded a plant-based cake business.

He won 2nd place in the Focal Press International Competition for his technically challenging macro photograph, "City through the Bubble. "

Personality Overview

Negotiator

Precise

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Specialty Coffee
He is a certified barista who founded a specialty Haitian coffee shop and now manages accounts for a leading coffee appliance brand, Sage.
Haitian Culture
Founded businesses like Ayitian Coffee and KAFE 1788 to import and promote Haitian coffee and culture in the UK. He also posts about Haitian history.
Serial Entrepreneurship
Has founded multiple ventures from concept to launch, including a coffee shop, a wholesale coffee business, a plant-based cake company, and a photography business.

Media Appearances

Richard has no verified media appearances

Work History

6-2021 - 9-2025
European Account Manager - Client: Sage Appliances Territory: France and Benelux at Stellar Global Ltd
3-2017 - 9-2022
Managing Director at Ayitian Coffee Ltd
1-2020 - 9-2021
Founder at Tasty No Dairy
1-2016 - 1-2020
Managing Director at KAFE 1788 LTD
9-2011 - 5-2016
Portrait & Commercial Photographer at Self-employed

Education

2012 - 2013
Diploma Level 4 from Blackford Centre
BTECH Diploma from Lewisham College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : N/A Designation : European Account Manager - Client: Sage Appliances Territory: France and Benelux at Stellar Global Ltd
URL has been copied!

Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Richard

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Richard take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Richard

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.