Richard McFerran

Observer
DISC Type : ic

Imports at Sainsbury's

Hitchin, England, United Kingdom

Overview

Richard McFerran is an imports specialist at Sainsburys with extensive experience in the FMCG sector. His career, including pivotal supply chain and logistics roles at Tesco, highlights his expertise in managing end-to-end import operations. He is passionate about operational excellence and building effective, cross-functional teams.

He recently visited the DP World London Gateway port with the JS Argos Landside Team, demonstrating his active engagement with key industry infrastructure.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

FMCG Supply Chain
He has deep experience managing logistics for two of Britain's largest retailers, Sainsbury's and Tesco, focusing on the end-to-end supply chain process for fast-moving consumer goods.
Import Logistics
His entire career revolves around import operations, including placing and tracking overseas orders, managing container space, and ensuring the efficient transit of stock through the network.
Operational Excellence
He explicitly states a passion for operational excellence, focusing on ensuring the right stock is delivered to the right place on time.

Media Appearances

Richard has no verified media appearances

Work History

8-2022
Imports at Sainsbury's
3-2018 - 3-2022
Distribution Manager at Kids2
5-2014 - 3-2018
Logistics Operations Manager at Tesco PLC
9-2006 - 5-2014
Imports Stock & Flow at Tesco PLC
10-2004 - 8-2006
Imports Supply Chain Co-Ordinator at Tesco PLC

Education

1996 - 1998
GNVQ from Hitchin College
1990 - 1995
GCSE from Hitchin Boys School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Hitchin, England, United Kingdom Job Level : N/A Designation : Imports at Sainsbury's
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Richard

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Richard take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Richard

Personality Compatibility


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