Richard Nockolds

Richard Nockolds is the founder of Fugleman Limited, a consultancy specializing in organizational buying behavior. He advises Fortune 500 companies and international growth firms, drawing on his post-graduate research at the University of Bath and studies at London Business School. He has worked with clients in over 50 countries, creating custom content for sales and marketing teams.

Richard demonstrates a deep personal passion for the history of sales and marketing. He engages with and comments on literature about foundational sales methodologies from the early 20th century. This scholarly interest extends to historical advertising principles and the evolution of corporate sales strategies, blending his professional expertise with a personal intellectual curiosity.

He is an independent scholar who presents on the history of sales, including the network-building strategies of the National Cash Register Company from the 1880s.