Richard Nockolds

Go-getter
DISC Type : d

Founder at Fugleman Limited

London, England, United Kingdom

Overview

Richard Nockolds is the founder of Fugleman Limited, a consultancy specializing in organizational buying behavior. He advises Fortune 500 companies and international growth firms, drawing on his post-graduate research at the University of Bath and studies at London Business School. He has worked with clients in over 50 countries, creating custom content for sales and marketing teams.

Richard demonstrates a deep personal passion for the history of sales and marketing. He engages with and comments on literature about foundational sales methodologies from the early 20th century. This scholarly interest extends to historical advertising principles and the evolution of corporate sales strategies, blending his professional expertise with a personal intellectual curiosity.

He is an independent scholar who presents on the history of sales, including the network-building strategies of the National Cash Register Company from the 1880s.

Personality Overview

Decisive

Challenger

Self-Confident

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Organisational Buying
His core consulting expertise is helping sales and marketing teams understand the complex behaviors and motivations of corporate buyers.
History of Sales
As an independent scholar, he researches and presents on the evolution of sales techniques, with a specific interest in late 19th and early 20th-century methods.
Sales Channel Mix
He advises companies on selecting the right combination of sales channels and scaling them effectively for optimal growth.

Media Appearances

Richard has no verified media appearances

Work History

Founder at Fugleman Limited

Education

2004 - 2005
Post Graduate Studies in Corporate Finance from London Business School
1992 - 1995
Post Graduate Research in Organisational Buying Behaviour from University of Bath

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at Fugleman Limited
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Richard

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • Their decision making speed is somewhere in the middle.
  • Can Richard take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Richard

Personality Compatibility


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