Richard Rimmer

Evaluator
DISC Type : scd

Director of MSP Marketing, International at Barracuda

Greater Guildford Area, United Kingdom

Overview

Richard Rimmer is the Director of International MSP Marketing at Barracuda, focused on empowering Managed Service Providers with scalable cybersecurity solutions. A graduate of Brunel University London, he is described by colleagues as energetic, diligent, and enthusiastic with excellent organizational skills.

He is a passionate advocate for the MSP community and has been a key promoter of Global MSP Day since its inception, celebrating its growth and collaborative spirit.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

MSP Business Growth
His work and public posts focus on highlighting the opportunities and challenges for MSPs, evidenced by his promotion of reports like 'The Evolving Landscape of the MSP Business'.
Cybersecurity for MSPs
He is dedicated to empowering Managed Service Providers with effective and scalable cybersecurity tools to protect their clients from evolving threats.
Channel Marketing
His career progression at Barracuda from Field Marketing Manager to Director of International Marketing highlights his expertise in building and leading channel marketing teams.

Media Appearances

Richard has no verified media appearances

Work History

7-2021
Director of MSP Marketing, International at Barracuda
8-2018 - 7-2021
Director of MSP Marketing, EMEA at Barracuda
3-2016 - 8-2018
Marketing Manager, MSP EMEA at Barracuda MSP
11-2012 - 4-2016
Field Marketing Manager EMEA at Barracuda Networks
9-2011 - 9-2012
Business Development & Marketing Manager at Transguard Group LLC

Education

2001 - 2005
BSc (Hons) from Brunel University of London
Education details unavailable from St John’s college

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Guildford Area, United Kingdom Job Level : Mid-senior Designation : Director of MSP Marketing, International at Barracuda
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Richard take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Richard

Personality Compatibility


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