Richard Rocha

Wildcard
DISC Type : isc

Sr. Public Relations Manager - Crisis Communication at Amazon

San Antonio, Texas, United States

Overview

Richard Rocha is a seasoned communications leader specializing in global media relations and crisis response for Amazon. His extensive career includes serving as a Senior Advisor for the U. S. Department of Homeland Security and as a producer for major news organizations like Fox Corporation and MSNBC, giving him a deep understanding of the media landscape.

He is driven by a stated passion for building and developing talented teams. His focus is on leveraging corporate resources for community impact, particularly in moments of crisis, and he takes pride in the tangible, positive outcomes of his organizations work in affected areas.

Richard was instrumental in organizing a first-of-its-kind Amazon relief flight to Jamaica following a hurricane, a significant milestone in the companys global disaster response.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Disaster Relief
Actively showcases Amazon's logistical support for communities impacted by natural disasters, including hurricanes in Jamaica, typhoons in Alaska, and severe flooding in Texas.
Crisis Communications
His senior role at Amazon is focused on crisis communication, built upon previous experience as a Senior Advisor for the U. S. Department of Homeland Security.
Team Development
Explicitly states that his passion is "Building teams and developing talent, " indicating a strong focus on leadership, mentorship, and personnel growth.

Media Appearances

Richard has no verified media appearances

Work History

8-2021
Sr. Public Relations Manager - Crisis Communication at Amazon
11-2006 - 8-2021
Senior Advisor for Communication at U.S. Department of Homeland Security
3-2004 - 8-2006
Producer at Fox Corporation
6-2001 - 3-2004
News Director at KGNS TV
6-2000 - 6-2001
Associate Producer at MSNBC

Education

Richard has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Antonio, Texas, United States Job Level : Middle Designation : Sr. Public Relations Manager - Crisis Communication at Amazon
URL has been copied!

Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Richard

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Richard take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Richard

Personality Compatibility


Other Amazon Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.