Richard Rocha in

Richard Rocha

Wildcard · DISC type isc
Sr. Public Relations Manager - Crisis Communication at Amazon
📍 San Antonio, Texas, United States

Richard Rocha is a seasoned communications leader specializing in global media relations and crisis response for Amazon. His extensive career includes serving as a Senior Advisor for the U. S. Department of Homeland Security and as a producer for major news organizations like Fox Corporation and MSNBC, giving him a deep understanding of the media landscape.

He is driven by a stated passion for building and developing talented teams. His focus is on leveraging corporate resources for community impact, particularly in moments of crisis, and he takes pride in the tangible, positive outcomes of his organizations work in affected areas.

Richard was instrumental in organizing a first-of-its-kind Amazon relief flight to Jamaica following a hurricane, a significant milestone in the companys global disaster response.

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Experience
25 Years
Current Role
Sr. Public Relations Manager - Crisis Communication
Job Level
Middle
Location
San Antonio, Texas, United States
Personality Overview

How Richard shows up

Requires Proof
ROI Driven
Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Priorities

Topics Richard cares about

Disaster Relief
Actively showcases Amazon's logistical support for communities impacted by natural disasters, including hurricanes in Jamaica, typhoons in Alaska, and severe flooding in Texas.
Crisis Communications
His senior role at Amazon is focused on crisis communication, built upon previous experience as a Senior Advisor for the U. S. Department of Homeland Security.
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Career

Work history

8-2021
Sr. Public Relations Manager - Crisis Communication
Amazon
11-2006 - 8-2021
Senior Advisor for Communication
U.S. Department of Homeland Security
3-2004 - 8-2006
Producer
Fox Corporation
6-2001 - 3-2004
News Director
KGNS TV
6-2000 - 6-2001
Associate Producer
MSNBC
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Richard has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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