Richard Sawney

Enthusiast
DISC Type : i

Consultant CFO at AMR CyberSecurity

Ascot, England, United Kingdom

Overview

Richard is a Consultant CFO specializing in M&A, fundraising, and rapid business turnarounds. He has a track record of raising significant capital, having secured over £100m for one venture, and has successfully guided companies from loss-making positions to profitable sales in under two years.


His firm, ConsultCRM, was elevated to the Microsoft Inner Circle, recognizing it as one of the top 60 Microsoft Dynamics partners worldwide.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

M&A Strategy
Experienced in leading mergers and acquisitions, having bought and sold multiple businesses, including ConsultCRM, Aquinas Education, and Station Tyres.
Business Turnaround
Focuses on transforming company fortunes, such as guiding Info-Assure from a loss-making entity to a successful sale to BSI within two years.
Capital Fundraising
Proven experience in securing significant investment for business growth, highlighted by raising more than £100 million for Micheldever.

Media Appearances

Richard has no verified media appearances

Work History

8-2025
Consultant CFO at AMR CyberSecurity
11-2024
Consultant CFO at Lyon Tech
3-2023
Consultant CFO at Interactive Schools
2-2023
Consultant CFO at The Figaro Shop
1-2023 - 12-2024
Consultant CFO at Ruleguard

Education

1975 - 1979
Education details unavailable from Haileybury
1970 - 1975
Education details unavailable from Heath Mount

More Information

Social Presence :

Prographics :

Exp : 2 Location : Ascot, England, United Kingdom Job Level : Leadership Designation : Consultant CFO at AMR CyberSecurity
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Richard

Personality Compatibility


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