Richard Smith

Examiner
DISC Type : cs

Head of Growth and Digital at Aberdeen

Stirling, Scotland, United Kingdom

Overview

Richard has no verified overview

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

6-2025
Head of Growth and Digital at Aberdeen
6-2024 - 3-2025
Head of Digital Performance at abrdn
10-2023 - 7-2025
Head of Digital Performance at Aberdeen
12-2022 - 3-2025
Head of Marketing Data, Analytics and Automation at Aberdeen

Education

2001 - 2005
MBA from University of Stirling
8-2001 - 8-2004
Bachelor of Arts - BA from University of Stirling

More Information

Social Presence :

Prographics :

Exp : 3 Location : Stirling, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Growth and Digital at Aberdeen
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Richard take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Richard

Personality Compatibility


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