Richard Smith in

Richard Smith

Examiner · DISC type cs
Head of Growth and Digital at Aberdeen
📍 Stirling, Scotland, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
3 Years
Current Role
Head of Growth and Digital
Job Level
Mid-senior
Location
Stirling, Scotland, United Kingdom
Personality Overview

How Richard shows up

Overcautious
Tough To Convince
Status Quo Seeker

The only way to convince them is by showing them examples and ample proof. They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are thorough and always follow a systematic approach.

Priorities

Topics Richard cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Head of Growth and Digital
Aberdeen
6-2024 - 3-2025
Head of Digital Performance
abrdn
10-2023 - 7-2025
Head of Digital Performance
Aberdeen
12-2022 - 3-2025
Head of Marketing Data, Analytics and Automation
Aberdeen
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2001 - 2005
MBA
University of Stirling
8-2001 - 8-2004
Bachelor of Arts - BA
University of Stirling
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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