Brendan Sweeney

Commander
DISC Type : D

CEO & Cofounder at Popmenu

Atlanta Metropolitan Area, United States

Overview

As CEO and Co-founder of Popmenu, Brendan Sweeney utilizes his deep expertise in product development and marketing for high-growth SaaS companies. His prior leadership at Commissions Inc. and CareerBuilder EMEA, along with his MBA from Georgia Tech, guides his mission to deliver impactful technology to thousands of restaurants.

Known for his candor and wit, Brendan is a frequent speaker at industry events and on podcasts. Outside of his professional life, he is a musician who occasionally takes the stage to sing with his guitar.

The idea for Popmenu originated from his frustration with static PDF menus while he was trying to choose between top restaurants in Paris.

Personality Overview

Risk-Taker

Very Quick

Decisive

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Restaurant Marketing
He frequently writes and speaks about data-driven marketing strategies for restaurants, focusing on turning guests into regulars and increasing revenue.
SaaS Growth Strategy
His career has focused on scaling high-growth SaaS platforms by building product and marketing functions from the ground up to achieve rapid market expansion.
Digital Guest Experience
He founded Popmenu to solve the problem of poor digital experiences, believing restaurants must win guests at every step of their online journey.

Media Appearances

NRO #124: Brendan Sweeney | Co‑Founder & CEO of Popmenu. Featured in NRO (Closed Monday)

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Popmenu Co‑Founders, Brendan Sweeney and Tony Roy. Featured in Restaurant Strategy (Apple Podcasts)

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033 – Owning the end‑to‑end restaurant marketing funnel with Brendan Sweeney of Popmenu. Featured in The Feed (Apple Podcasts)

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Work History

1-2017
CEO & Cofounder at Popmenu
12-2016 - 5-2018
Strategic Consultant at Commissions Inc. (CINC)
10-2014 - 12-2016
Vice President of Product & Marketing at Commissions Inc. (CINC)
3-2011 - 10-2014
Vice President of Product Development for EMEA at CareerBuilder.com
12-2008 - 3-2011
Director, Product Development for EMEA at CareerBuilder.com

Education

2007 - 2008
Master of Business Administration (MBA) from Georgia Tech Scheller College of Business
Bachelor of Science (B.S.) from Kennesaw State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Atlanta Metropolitan Area, United States Job Level : Leadership Designation : CEO & Cofounder at Popmenu
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Insights For Selling To Brendan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brendan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brendan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brendan move?

  • If convinced, they can reach decisions quite fast.
  • Can Brendan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Brendan

Personality Compatibility


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