Richard Stendardo

Commander
DISC Type : D

Chief Executive Officer at Yottaa

Winchester, Massachusetts, United States

Overview

Rich Stendardo is an enterprise technology CEO specializing in high-growth, disruptive businesses leveraging SaaS, large-scale data, and AI/ML. A Harvard Business School MBA graduate, he has led multiple companies through transformation and successful acquisition. Colleagues have described him as a supportive manager who empowers his team to think and act more strategically.

Outside of his executive roles, Rich is an active thought leader in the ecommerce space. He frequently shares insights on digital experience optimization, website performance, and emerging trends impacting online retailers. He has a keen interest in analyzing how third-party technologies impact site speed and user experience.

He led Yottaa through its transformation and successful acquisition, fostering a "One Team" culture that earned consistent recognition as a best place to work.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

eCommerce Performance
As CEO of Yottaa, he consistently speaks on improving site speed, optimizing digital experiences, and increasing online conversion rates for major brands.
Mobile Commerce
Highlights that mobile transactions account for an outsized portion of ecommerce growth, emphasizing the need for high page-load speeds on mobile devices to capture conversions.
Growth Strategy
Has extensive experience leading growth-stage companies, creating differentiated go-to-market strategies, and contributing to multiple successful acquisitions.

Media Appearances

Richard has no verified media appearances

Work History

Chief Executive Officer at Yottaa
Vice President of Strategy at DataRobot
4-2012
Vice President, Operations (Acquired by Roku) at DataXu
12-2010 - 1-2012
Vice President, Operations at Endeca
4-2007 - 12-2010
Senior Director, Financial Planning and Strategic Operations at Endeca

Education

8-2001 - 6-2003
MBA from Harvard Business School
9-1993 - 5-1997
BA from Boston University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Winchester, Massachusetts, United States Job Level : Leadership Designation : Chief Executive Officer at Yottaa
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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