Richard Vermeent ✔

Go-getter
DISC Type : d

Managing Director at RELEVANCE

The Randstad, Netherlands

Overview

Richard Vermeent is the Managing Director at Relevance, bringing over 20 years of leadership experience in translating strategy into execution across the L&D, healthcare, and mobility sectors. He specializes in P&L predictability, performance transformation, and building multi-disciplinary teams. Colleagues describe him as enthusiastic, genuinely interested, and possessing an infectious drive.

He started his career in direct sales for a mobility company and became their number one performer within his first year.

Personality Overview

Direct & Candid

Vision Oriented

Challenger

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Building Learning Culture
He actively shares content emphasizing that real business impact occurs when learning becomes an integral part of everyday work, not just a one-off training event.
Operational Excellence
A consistent theme throughout his career, where he has focused on improving margin control, streamlining processes, and strengthening data-driven management to ensure scalable growth.
Go-to-Market Strategy
He has direct experience building and launching new business units, defining their vision, strategy, and go-to-market approach to strengthen market positioning.

Media Appearances

Richard has no verified media appearances

Work History

10-2025
Managing Director at RELEVANCE
1-2022 - 10-2025
Director of Operations (COO) at RELEVANCE
7-2019 - 1-2022
Commercieel Directeur | Business Development at Innovam
1-2017 - 6-2019
General Manager Operations at Innovam
10-2008 - 12-2016
Manager Operations at Innovam

Education

Business Development | Innovatie from Nyenrode Business University
2015 - 2015
Operational Excellence from TIAS School for Business and Society

More Information

Social Presence :

Prographics :

Exp : 25 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Managing Director at RELEVANCE
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Richard take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Richard

Personality Compatibility


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