Richard Wilson

Commander
DISC Type : D

Global Marketing Strategist at Arrow Electronics

Manchester, England, United Kingdom

Overview

Richard is a Global Marketing Strategist at Arrow Electronics with over ten years of experience. A content strategist at heart, he holds certifications in Account-Based Experience (ABX) and AI. Colleagues describe him as a keen Marketeer with a natural affinity for digital media and a genuine drive to succeed. He studied Business Management at the University of Lancashire.

Outside of his strategic work, Richard focuses on personal growth, recently reading several business books to refocus his mind. He maintains a sense of humor, quoting pop culture icons like Buzz Lightyear. He shows a connection to his heritage, referencing his "twang of Lancashire" while traveling for work in Paris.

He has a sharp eye for clever marketing, praising an audacious and expensive crisis PR stunt as a bold move that deserves real praise.

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Global Marketing Strategy
He is currently a Global Marketing Strategist and previously oversaw EMEA strategy at Arrow, in addition to chairing an EMEA marketing network at Deloitte.
Content Creation
He identifies as a "content strategist at heart" and enjoys creating content in varying formats to connect with consumers.
Audacious Marketing
He praised an expensive and bold crisis PR stunt, showing an appreciation for clever marketing that reclaims a narrative in a tough situation.

Media Appearances

Richard has no verified media appearances

Work History

8-2025
Global Marketing Strategist at Arrow Electronics
1-2025
EMEA Marketing Strategist at Arrow Electronics
6-2023 - 6-2024
Senior Marketing Manager at Deloitte
3-2022 - 7-2023
Global Product Marketing Manager at Planisware
2-2021 - 7-2023
UK Marketing Manager (Maternity Cover) at Planisware

Education

2007 - 2010
Business Management from University of Lancashire
2005 - 2007
English from Clitheroe Royal Grammar School and Sixth Form

More Information

Social Presence :

Prographics :

Exp : 11 Location : Manchester, England, United Kingdom Job Level : Junior Designation : Global Marketing Strategist at Arrow Electronics
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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